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Coopo · Campaign Case Study
Completed
How we helped AFFA bring more women to the stadium
12
Creators deployed
2.4M
Organic reach
340K
Impressions
4.1%
Avg. engagement
1
The Brief
Campaign objective
Promote the Azerbaijan – Hungary Women's National Team match (05.06.2026, 18:00) and increase the number of female supporters attending the home fixture. All creators, content, and targeting restricted to women aged 18+. Minors permitted only with parental consent.
Target audience
Football fans · women · young girls · families (AZE)
Campaign window
06 May 2026 → 05 June 2026
Platform
Instagram (organic posts only)
CTA destination
Buy tickets on iTicket
Restrictions & rules
2
The Execution
Week 1
Brief published, 40+ applications in 48h
Week 2–3
12 creators selected, affiliate links generated
Week 4
Content reviewed and approved
Week 5 (D-day)
Final posts live, stats collected via video
Campaign brief posted on Coopo
AFFA brief uploaded with full restrictions, messaging guide, and iTicket CTA. Only female creators 18+ were eligible to apply.
12 creators selected from 40+ applications
Selected on audience quality, engagement rate, and alignment with women's football/lifestyle niche. Followers ranged 8K–55K.
Custom iTicket affiliate links generated per creator
Coopo's automated link system generated unique tracking URLs for each creator — enabling per-creator performance attribution with zero manual setup.
Content reviewed, compliance confirmed
All posts reviewed for banned content (violence, alcohol, politics). #ad disclosure verified on every post before publishing per FTC/brand guidelines.
Video screen recordings submitted at close
Per AFFA requirement, each creator submitted a screen recording of their post analytics. Coopo also archived screenshots server-side at submission.
Creator profiles
LH
@leyla.football
Football · Sports lifestyle
42K followers
NK
@nigar.baku
Lifestyle · Family
28K followers
SR
@sevinc.az
Sport · Motivation
55K followers
AY
@aytac.yaşam
Family · Culture
18K followers
2½
UGC Content
Archived content guarantee: Coopo archives a screenshot and metadata of every post at submission. If a creator deletes a post after the campaign closes, it is served from Coopo's server-side archive, ensuring the brand record stays complete.
3
The Results
2.4M
Organic reach across all posts
12/12
Creators delivered on brief
4.1%
Avg. engagement rate
0
Compliance violations
Campaign deliverables vs. brief
All posts published on Instagram — organic only, zero paid amplification
iTicket CTA included in bio link + caption on every post
Video screen recordings of analytics submitted to AFFA project manager
#ad disclosure present on every post — FTC compliant
Prohibited content (violence, alcohol, politics) — none detected in review
All post screenshots archived server-side by Coopo (3 posts later deleted by creators — served from archive)